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Running the Numbers on Fitness DVDs

If your entire market of customers bought your product, how much money could you make? Execs call this your TAM, or "total addressable market." Last year at Spark and Hustle, we met up with Gloria, an entrepreneur developing exercise DVDs...

Key Steps on the Road to Profit

Kate Gatski is the co-owner of Gatski Metal. She and her husband make furniture and sculptures with reclaimed materials. How have you turned your art into a profitable business? We started in 2003 using holistic resource management, a method of...

You Need Problems to Succeed

Helen Lo had recently retired and was loving retirement's greatest perk: time to travel.  “But air travel quickly became a hassle. Like most women, I was carrying a loaded purse, which aggravated my back and neck issues." And so Lo & Sons was...

Laurel Touby Sticks to Her Guns

Laurel Touby is the founder of mediabistro.com, which serves up news, job listings, and classes to media pros. She sold her company for $23 million in 2007. We caught up with Laurel at SXSW Interactive. Why did you start mediabistro? It started...

Are You Listening to Prospective Customers?

Here's my sales tip rant for the day: Respond to your sales prospects in the way they've requested. If they ask for more information, email it. If they ask for a reference, send it. If they say, "Please email me, don't call me," don't call! It’s...

We All Need Money to Grow

Let's say you've launched a digital wedding-invite business, and $250,000 in investment capital would accelerate product development and customer acquisition.  If you think you’re ready to raise capital, here are three questions to ask yourself:...

Stagnant Revenue is Overrated

Entrepreneurship can feel like an illness—working day and night with big vision, but little cash flow. Some businesses work. Some don't. At a certain point you have to decide: Is my business thriving or do I need to make a major change, or even...

Optimize Your Digital Content

You have valuable information you’d like to share with the world—and you’d like to make money from it.   Digitally self-publishing shorter-form content—e.g. ebooks, reports, PDFs, and other products—is not only faster than the old print...

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