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Set Yourself Up for Success

Right after you choose a company name, you need to choose what type of entity your business should become—i.e., its organizational structure. Think of the entity as the type of boat you are going to sail on the sea of entrepreneurship—you might...

Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

Navigating the New Economy

The new normal. The new economy. Whatever you want to call it, business ain't what it used to be.  Life as an entrepreneur in 2012 has little resemblance to the "order-taking" flood of opportunity of the late 90s. We're hustling, closing deals...

Getting Certified as a Women Business Enterprise

Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative...

When Your Kids Take You to Work

An interview with Renee Sandler, president of Blamtastic, a line of lip balms for tweens and teens that she co-founded with her daughters (Lily, 12, and Melanie, 10). How did you get the idea for Blamtastic? In 2007, I read an article about how...

4 Tips for Starting Your Factory Hunt

Victoria Chou has 25+ years of experience importing, exporting, and distributing hosiery throughout North and South America. Here’s how she finds factories. Look at barcodes of products similar to yours. Search the UPC or EAN number online to...

Understanding Cost Per Acquisition

Yang Yang, 29, is the founder and CEO of AMIclubwear.com, with $40 million in yearly gross profit and 1.4 million unique visitors per month. The key to her success is cost per acquisition(CPA)—how much you spend to bring in each new customer....

Marie Forleo’s Digital B-School for Startups

Ever tried to build an online business? Not as straightforward as you thought it was going to be, eh? Before starting DailyWorth, I launched multiple Web properties. Some never made a dime, and others generated a few thousand dollars a month—but...

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