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Solve a Problem, Get a Sale—and a Referral

How often have you bought a product based solely on an ad or a jingle? The truth is, prospects are rarely converted to customers based on bombardment strategies. The more effective strategy is to find potential customers who are already actively...

6 Ways to Leverage LinkedIn for a Better Job

In the last decade, LinkedIn has grown from a social networking site for Silicon Valley types to a must-join for professionals around the globe (hello, 200 million users). But what’s the best way to leverage the world’s largest professional...

A Challenge for Sheryl Sandberg

Sheryl, It's clear you're committed to a world with more women in power. And I agree with your advice to women to "lean in" to our careers, our potential and our ambition. So, I was perplexed to read in the TIME magazine cover story that when it...

Why Is the Wage Gap Growing Wider?

It’s 2013—haven’t we closed the so-called wage gap between men and women yet? Apparently not, according to a new report from the Institute for Women’s Policy Research (IWPR). Worse, the gap seems to have widened. The ratio of women’s to men’s...

Protect Your Online Rep

Admit it, you Google yourself—and you should. Other people are probably searching for you right this second—friends, potential employees, clients, partners—and it’s wise to know what information is popping up. But instead of searching for...

Why ‘Minimum Viable Product’ Is Hot

When most people hear MVP, they think Most Valuable Player. But in the startup space, MVP means something very different: Minimum Viable Product. MVP strategy, made popular by Eric Ries, father of the Lean Startup, brings a product or product...

Get an Operator to Back Your Startup

Angel investors put about $20 billion per year into businesses in the U.S., according to the University of New Hampshire’s Center for Venture Research. But when you’re starting a business, you want investors who have more than cash to contribute....

From One CEO Mom to Another

Some of Yahoo!'s employees are furious their new CEO Marissa Mayer just banned working from home.  The idea that Mayer is denying some employees the convenience of telecommuting—when she apparently built a nursery in her office to accommodate her...

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