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Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

Navigating the New Economy

The new normal. The new economy. Whatever you want to call it, business ain't what it used to be.  Life as an entrepreneur in 2012 has little resemblance to the "order-taking" flood of opportunity of the late 90s. We're hustling, closing deals...

Getting Certified as a Women Business Enterprise

Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative...

Will Congress Protect Your Paycheck?

Tuesday afternoon (that’s tomorrow) the U.S. Senate will vote on the Paycheck Fairness Act, which allegedly will help to ease the income disparity between men and women. Really? First of all, how many women even knew this legislation was up for a...

Job-Hunting Lessons from Livin’ the Dream

Okay, so no one actually landed their dream job during the six-week Livin’ the Dream program—but Isabel, Molly, and Sarah gained skills and insight that give them a serious edge. With their advice and a little direction, you can, too. Once-shy...

When Your Kids Take You to Work

An interview with Renee Sandler, president of Blamtastic, a line of lip balms for tweens and teens that she co-founded with her daughters (Lily, 12, and Melanie, 10). How did you get the idea for Blamtastic? In 2007, I read an article about how...

Livin’ the Dream: Practice Makes Perfect

Since my last post, I have taken a step back to reflect on the broader process of interviewing and dedicate my energy to improving to the whole experience--not just one aspect. I have a mock interview session with my friend once a week, which...

Livin’ the Dream: Molly's Networking Work-Around

It’s been a few weeks since I started my Livin’ the Dream journey, and so much has happened.  This past weekend, I attended The Makeup Show in New York City, which included educational seminars for both technique and business. I learned that in...

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