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It's not just how much you make, it’s how you do it that matters. We’ll share the art and science of turning work into passion—and your passion into the kind of work you’ve always dreamed of.
Articles
Do I Have Your Attention?
Joanne Wilson, angel investor in more than 15 women-owned businesses (including DailyWorth), has some quick advice for anyone who doesn't want to fail:FOCUS. As an entrepreneur, you're blessed with a smorgasbord of to-dos, from sales to... ➡
A Primer on Cause Marketing
Thinking about how your company can do some good in the world—and boost your bottom line? Sarah Durham, founder and principal of Big Duck, a communications firm that works with nonprofits, shows you how to get started with cause marketing, i.e.,... ➡
Having It All vs. Having Enough
There’s another reason that Anne Marie Slaughter (in her essay in the Atlantic, “Why Women Still Can’t Have It All”) is right to argue that expectations around work and family must change to support women: Women’s financial lives are at stake. As... ➡
Set Yourself Up for Success
Right after you choose a company name, you need to choose what type of entity your business should become—i.e., its organizational structure. Think of the entity as the type of boat you are going to sail on the sea of entrepreneurship—you might... ➡
Your 2.0 Marketing Plan
Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth... ➡
Navigating the New Economy
The new normal. The new economy. Whatever you want to call it, business ain't what it used to be. Life as an entrepreneur in 2012 has little resemblance to the "order-taking" flood of opportunity of the late 90s. We're hustling, closing deals... ➡
Getting Certified as a Women Business Enterprise
Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative... ➡
Will Congress Protect Your Paycheck?
Tuesday afternoon (that’s tomorrow) the U.S. Senate will vote on the Paycheck Fairness Act, which allegedly will help to ease the income disparity between men and women. Really? First of all, how many women even knew this legislation was up for a... ➡
