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Are You Doing This on Social Media? You Should

For the uninitiated, social media seems more toy than tool — big on buzz and small on ROI. Which is why, for those who have already built successful businesses and brands without it, it’s hard to justify the time and effort. But the numbers make...

When Style Over Substance Works

S’Well’s got a social mission, but that’s not what attracts most customers

What I’ve Learned as a 33-year-old COO

At only 33, Gwendolyn Floyd is the founder, president and COO of a cutting-edge e-commerce fashion and style enterprise, SOKO, which helps global artisans connect directly with international consumers. (Think: Etsy for emerging African artisanal...

Are You Undervaluing Your Time?

For better or worse, I am an underachieving overachiever. I am constantly looking for ways to make myself and my business better, more efficient, higher performing. To get there, I’m completely obsessed with reading small business books. I have...

When Is the Right Time to Grow a Business?

In early 2012, just a year after Michelle King started her business, she had more work than she could handle on her own. Reputation Capital, her Jacksonville, Fla.-based B2B public relations and communications firm, was continually growing...

Bull's-Eye! 3 Entrepreneurs Share Their Goal-Setting Secrets

You’ve probably made a whole slew of new year’s resolutions by now — to lose weight, save more money and otherwise to make 2014 an even better year than last. But don’t limit this annual rite to just your personal life — apply it to your...

Turn Your Idea Into a Business

“I have this great idea — I just need to do it!” As I’ve traveled across the country the past few weeks, sharing the stories of the inspiring, successful food entrepreneurs from my book “Cooking Up a Business,” that’s the statement I hear over...

5 Ways to Gain Instant Credibility in Your Industry

If your business is still young but you want to raise your brand’s credibility, you might feel stuck in the “chicken or the egg” dilemma: It seems like the clients, testimonials and high profile opportunities that give you credibility will only...

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