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Balance Sheets Tell All

Have you asked your bookkeeper for a balance sheet lately? Or perhaps you're wondering, what's a balance sheet? It's a snapshot of your company’s assets, liabilities, and owner’s equity at a given point in time. Do you need one? Yes. For...

Strategies to Drive More Revenue

Let’s help you make more money, shall we? Two questions to start: How many customers did you serve this July, and how much total revenue did you bring in? Time to calculate your average revenue per customer. For example, if you grossed $4,000 and...

Do I Have Your Attention?

Joanne Wilson, angel investor in more than 15 women-owned businesses (including DailyWorth), has some quick advice for anyone who doesn't want to fail:FOCUS. As an entrepreneur, you're blessed with a smorgasbord of to-dos, from sales to...

Set Yourself Up for Success

Right after you choose a company name, you need to choose what type of entity your business should become—i.e., its organizational structure. Think of the entity as the type of boat you are going to sail on the sea of entrepreneurship—you might...

Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

Navigating the New Economy

The new normal. The new economy. Whatever you want to call it, business ain't what it used to be.  Life as an entrepreneur in 2012 has little resemblance to the "order-taking" flood of opportunity of the late 90s. We're hustling, closing deals...

Getting Certified as a Women Business Enterprise

Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative...

When Your Kids Take You to Work

An interview with Renee Sandler, president of Blamtastic, a line of lip balms for tweens and teens that she co-founded with her daughters (Lily, 12, and Melanie, 10). How did you get the idea for Blamtastic? In 2007, I read an article about how...

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