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Are You Listening to Prospective Customers?

Here's my sales tip rant for the day: Respond to your sales prospects in the way they've requested. If they ask for more information, email it. If they ask for a reference, send it. If they say, "Please email me, don't call me," don't call! It’s...

We All Need Money to Grow

Let's say you've launched a digital wedding-invite business, and $250,000 in investment capital would accelerate product development and customer acquisition.  If you think you’re ready to raise capital, here are three questions to ask yourself:...

Stagnant Revenue is Overrated

Entrepreneurship can feel like an illness—working day and night with big vision, but little cash flow. Some businesses work. Some don't. At a certain point you have to decide: Is my business thriving or do I need to make a major change, or even...

Optimize Your Digital Content

You have valuable information you’d like to share with the world—and you’d like to make money from it.   Digitally self-publishing shorter-form content—e.g. ebooks, reports, PDFs, and other products—is not only faster than the old print...

Get Your Pipeline in Order

Today’s advice pertains to service, advice and project-based businesses. Sales has little to do with what a smooth-talker you are. It’s a numbers game. Start by learning the language of sales, starting with pipeline. In its simplest form, a...

A Business Built on Love

We talked to Andrea Miller about YourTango, the digital media company she launched in 2008 about love and relationships, now attracting three million unique visitors per month.What's the hardest part about entrepreneurship? As someone who has...

More Tweets May Not Bring More Customers

Wondering why the whole spray-and-pray method of social media marketing hasn't radically increased sales? Social media "experts" too often leave out a key concept: conversion marketing. Conversion marketing is the science of measuring the...

A Sash and an Attaché

They dominate their market. They’ve nailed brand loyalty. Their sales force is disciplined and aggressive. They’re the Girl Scouts, and after 100 years, they’re finally getting recognized for their financial prowess—with 13 new badges rewarding...

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