Entrepreneurs
It’s one thing to know that you’re a gutsy self-starter. It’s another to whip your strengths into a serious business model. We've got the expertise you need.
Articles
We All Need Money to Grow
Let's say you've launched a digital wedding-invite business, and $250,000 in investment capital would accelerate product development and customer acquisition. If you think you’re ready to raise capital, here are three questions to ask yourself:... ➡
Stagnant Revenue is Overrated
Entrepreneurship can feel like an illness—working day and night with big vision, but little cash flow. Some businesses work. Some don't. At a certain point you have to decide: Is my business thriving or do I need to make a major change, or even... ➡
A Snack Empire Bears Fruit
An interview with Noha Waibsnaider, founder and CEO of Peeled Snacks, sold nationwide in Starbucks, BJs and Duane Reade. Why did you start Peeled Snacks? I grew up partly in Argentina and Israel, then moved to the U.S. when microwaved and... ➡
Get Your Pipeline in Order
Today’s advice pertains to service, advice and project-based businesses. Sales has little to do with what a smooth-talker you are. It’s a numbers game. Start by learning the language of sales, starting with pipeline. In its simplest form, a... ➡
A Business Built on Love
We talked to Andrea Miller about YourTango, the digital media company she launched in 2008 about love and relationships, now attracting three million unique visitors per month.What's the hardest part about entrepreneurship? As someone who has... ➡
More Tweets May Not Bring More Customers
Wondering why the whole spray-and-pray method of social media marketing hasn't radically increased sales? Social media "experts" too often leave out a key concept: conversion marketing. Conversion marketing is the science of measuring the... ➡
A Sash and an Attaché
They dominate their market. They’ve nailed brand loyalty. Their sales force is disciplined and aggressive. They’re the Girl Scouts, and after 100 years, they’re finally getting recognized for their financial prowess—with 13 new badges rewarding... ➡
Greed Can Be Good. Really.
When I first launched my coaching business—long before my $30,000 breakthrough—I lived in constant fear of greed. My mantra was, "Better to get by with less than risk being greedy." Every time I quoted a project or price, I felt queasy—and... ➡
