From Our Partner

Let’s be honest: While investing is crucial to your financial future, it can feel impersonal, even intimidating.

But Motif Investing is changing the game.

Motif Investing makes it easy to invest in the trends and ideas you see every day. A motif is simply a collection of up to 30 stocks all on the same theme—like tech.

Did you catch the news of the iPhone 5 launch? Forty-five percent of American adults use smartphones*—and the Mobile Internet Tsunami motif capitalizes on that growth.

Or did you know that the number of people who own tablets doubled over last year’s holiday season** (and just keeps climbing)? Cue the Tablet Takeover motif.

With Motif Investing, you’re in charge. Choose from more than 70 motifs on a huge variety of themes and customize your portfolio. Every motif costs just $9.95 to trade.

And it’s all online—naturally.

Open your account with Motif Investing today and invest in the trends you’re actually part of.

*Pew report, September 2012
**Pew report, January 2012

Investing in securities involves risk, including the possible loss of principal. Individual investments, or a collection of individual stocks such as motifs, which are concentrated in an idea or theme, may face increased risk of price fluctuation over more diversified holdings due to adverse developments within a particular industry or sector. Past performance is no assurance of future results. For details on fees and commissions, please click here.