Apparently, there's this thing called a website and your business needs one. Here are a few ways to build a great site--and your brand--for free or close to it.
- Even if you’re a relative technophobe, you can build a basic website yourself. Two of the easiest out there: Google sites, which offers a range of simple templates for business and personal concerns . Another freebie: Webs.com, which allows you to choose from categories that fit your business (photography, crafts, pet grooming) in an array of sleek styles. Or try using a free professional template on OpenDesigns.
- Willing to shell out some bucks? Try ThemeForest (under $50 per template) or IMCreator (free templates and hosting with custom URL costs about $100/ year).
- If you don’t have the time or skills to DIY, consider hiring a web designer. Don't know any? Browse behance.net or ELance.com. (Freelance designers typically charge between $25 and $75 per hour.)
- Your designer will love you if you give her wireframes. A wireframe is a black-and-white diagram that shows how you want your graphics and content to fall on each page. You can create your own wireframes in Word, PowerPoint or even draw them on printer paper. Bonus: sketching your own wireframes, even really messy ones with zero artistic nuance, will save you serious time and cash.
- You can also pay for someone to help you with code. (The advantage: a more customized look than the typical drag-and-click template options.) Try PSD2HTML (DailyWorth's go-to) and HTMLBurger. (Pages coded for under $250 apiece.) If that doesn't get you far enough, you can find freelance developers on ODesk.com.