Back in the day, Jane used to sell her art through reps, but nowadays, she says, “We don’t need them quite as much as we used to because people can find us.” And she marvels that Kickstarter only takes 5 percent, compared to the gallery rate of 50 percent.
Now, a publisher who rejected BOLD MAID 15 years ago has gotten in touch and is considering acquiring the game. This could be a boon for Jane, but at the same time, she wonders, “Do I want them to offer me a sweet deal and ride on their well-worn coattails?” Or does she use Kickstarter to fund her other ideas and eventually build her own game company?
It’s a tough question for every would-be entrepreneur. “I'm a self-proclaimed unitasker, and I run the risk that adding too much to my plate might make me stand in place and twirl,” Jane says.
While she ponders her next move, Jane can be proud of the success and strong choices she’s made thus far as an entrepreneur:
- She questioned the status quo and spotted an area that needed disruption.
- She tested the market. BOLD MAID is actually Jane’s second Kickstarter. She previously posted a much smaller, practice project, in which she asked for just $1,000 and got a few hundred over that (for an idea involving silly putty). This let her see how Kickstarter worked and figure out if she was missing anything.
- She found a way to offer something a little more. Sure BOLD MAID is a great idea, but people were also given the option to become a character on one of the cards. Some of the cards were already based on beloved people in Jane’s life, such as her mother; the rest are based on people who opted through their Kickstarter funding level to be turned into characters too. And, many of these people wound up being her biggest customers. One person alone bought 100 decks.
Jane is bursting with more ideas. She has two more card games simmering in the back of her mind, which, like BOLD MAID, will also have a positive social message. And, there’s still the rest of that giant, teetering pile. We’re looking forward to seeing what jumps out next.