Cristi Young owns No.2 Creative, a New York-based branding firm that provides editorial content and concepts to companies looking to grow or refine their brands. Her team of freelancers works remotely, but Cristi often meets with clients — and style is crucial. As she puts it, “Ultimately, you’re branding yourself first, right? Your wardrobe is one of the fastest ways to convey your personality and taste.”
How do you describe your daytime work style?
I’ve become a loyal fan of the uniform, which I attribute to working with so many French clients. To them, minimalism reigns supreme and I have to agree. There’s something so refreshing about having an edited wardrobe of solid options. I’m always in either a pencil skirt or skinny jeans and a crisp button-down or T-shirt with an oversize cardigan. I love black ballet flats, over-the-knee leather boots — and, when I'm feeling more playful, wedge heel high-top sneakers. My hair also plays a major role in my style, and I recently cut it into a pseudo pixie. Being creative is a huge part of my job, so I like to add a little something unexpected once in a while.
How do you take your look from office to evening?
I wear the same exact thing for daytime meetings as I do for evening cocktails. The difference is in the makeup and accessories. Of course, I’m more apt to wear a chunky heel or strappy sandal at night, but bold jewelry and a red lip or cat eye can completely change my look. When I’m wearing a skirt, I’ll also swap out opaque black tights for a fun pair of patterned tights or fishnets.
What’s your weekend style?
East Village casual: boyfriend jeans, printed tees and classic sneakers. This season, slim sweatshirts have also been in heavy rotation.
What’s your best piece of personal style advice?
It goes without saying that confidence goes a long way. And I think subscribing to a look that works for you does wonders. Find the silhouettes that flatter your body, be loyal to the designers you love and remember that less is more. Finally, a red lip makes any outfit a look. I rarely leave home without MAC’s Ruby Woo!