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3 Pricing Tricks That Will Help You Sell More

I like to think I make rational choices. When I need something, I buy it. I don’t spend too much and I never buy things I don’t need. Never. I also do not get suckered by silly ploys like: $99 (Hello! That’s $100), or “One-Day Only Sales....

What Not to Buy When You Start a New Business

When you start a company, you usually have a grand vision for how things are going to work. You will provide X service, Y number of people will sign up, you will make Z million dollars and retire to the Bahamas, right? Ha! If only! Starting a...

A Brand-Name Employer Doesn’t Always Help Your Career

Household names. We all know them. Walmart, Target, Bank of America, Nike, Coca-Cola. And nowhere is this more true than when it comes to the job market. Why work at a small marketing agency when you could be at Digitas on Park Avenue? Who wants...

How I Went From Unemployed to Running a 6-Figure Business

In early 2009, I had just begun a new job at a digital agency. Just seven short weeks after starting, I was called in to a conference room and laid off. As I sat listening to the CEO explain the situation, I looked around the room and noticed...

Why You Can’t Afford to Skimp on a Great Website

Almost every business today can be considered a digital business. New fashion brand? Don’t neglect the importance of e-commerce. Nonprofit looking to empower young women? You have to go to where your audience is. Health coach? You need a...

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