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Entrepreneurs

Define (and Refine) Your Business Message

In the early stages, most entrepreneurs may still not be clear about who they are trying to reach and how to speak compellingly about their business. Owners may not notice this disconnect at first because customers somehow manage to come through...

Female Entrepreneurs Like GoldieBlox Are Redefining the Toy Industry

When Debbie Sterling launched a Kickstarter campaign for her line of engineering-inspired toys for girls in 2012, the issue of gendered toys and the so-called toy store “pink aisle” exploded into a national conversation. Two years later,...

Why I Didn’t Tell My Clients I Was Taking Maternity Leave

Nine days after my c-section, I took on a new client. In the final days of my pregnancy — in excruciating pain from my ribs being pushed out from the inside, like some horror-movie reverse corset — I read an article suggesting that after you have...

How to Start a Business With Your Friend — and Stay Friends

A number of big name businesses in a number of industries are run by pairs of close friends — from the fashion-forward pals who launched Juicy Couture nearly a decade ago, to the moms (and BFFs) with a passion for healthy snacks who founded...

3 Pricing Tricks That Will Help You Sell More

I like to think I make rational choices. When I need something, I buy it. I don’t spend too much and I never buy things I don’t need. Never. I also do not get suckered by silly ploys like: $99 (Hello! That’s $100), or “One-Day Only Sales....

Be a Better Boss

Growing your team, and effectively managing it, is the only way a solopreneur can grow into being a successful entrepreneur (and therefore provide jobs to others). But managing people is a very specific skillset, just like marketing, accounting...

What Not to Buy When You Start a New Business

When you start a company, you usually have a grand vision for how things are going to work. You will provide X service, Y number of people will sign up, you will make Z million dollars and retire to the Bahamas, right? Ha! If only! Starting a...

How Will Declaring Personal Bankruptcy Affect My Business?

“I’m only 29 years old, but I purchased a car with a high-interest rate and am now behind in my payments and may have to declare bankruptcy. I finally settled down in Georgia after moving from one state to another trying to find the right career....

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