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Marketing

Getting Certified as a Women Business Enterprise

Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative...

Understanding Cost Per Acquisition

Yang Yang, 29, is the founder and CEO of AMIclubwear.com, with $40 million in yearly gross profit and 1.4 million unique visitors per month. The key to her success is cost per acquisition(CPA)—how much you spend to bring in each new customer....

More Tweets May Not Bring More Customers

Wondering why the whole spray-and-pray method of social media marketing hasn't radically increased sales? Social media "experts" too often leave out a key concept: conversion marketing. Conversion marketing is the science of measuring the...

A Big Break for Boomer Start-Ups

DEMO Awards Ceremony The start-up world may be dominated by 20-somethings—but if you’re a Boomer in the tech space (or a techie in the Boomer space), you could get a chance to pitch your plan or product to more than 200 venture capitalists and...

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