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Rachel Hofstetter

Entrepreneurship, Food

For years, Rachel Hofstetter (@rachelhoffy) was paid to eat and drink as a food editor at places like O, the Oprah Magazine and Reader’s Digest (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to “Cooking Up a Business” (Penguin, 2013), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). She left her formal food editor career to launch guesterly, a software platform that enables anyone to create a custom playbill for life’s special events. Now she shares guesterly with the world and writes about entrepreneurship (and all the cool entrepreneurs who inspire her). And by night, you’ll find her in the kitchen testing recipes — because there’s always something new and delicious to cook up.

Running a Business Together? Learn From These Entrepreneurs

I was filling out an application recently when I had to designate my role in the company I co-founded with my husband, Lorne. It should have been an easy-breezy question, but the limited pick-a-title options left me stumped. Unofficially, we’re...

How a Marathon Became a Movement

“Marathon” and “easy” don’t often show up in the same sentence, but on that snowy night in December 2012, the words rolled off my tongue as if they were made to be together. And in a way, they were: Friends and I were lingering over the last...

Creating Healthy Habits and Healthy Profits

If anyone can get a 6-year-old child excited about trading sugary cereal for a bowl of whole grains, it’s Maddy D’Amato. The co-founder of Love Grown Foods bounds into a classroom with bags of her signature granola and cartons of yogurt and...

An Entrepreneurial Chef Savors the Sweet Taste of Success

Ginger-Wasabi. Curry+Coconut. Sweet Paprika. These aren’t items on the dinner menu — they’re a sampling of Vosges Haut Chocolat’s decadent truffles. One could almost call a box the culinary equivalent of an around-the-world ticket, which is...

One Word That Led to My Business Success

A few years ago, over one of those casual weekday dinner parties where the wine and candlelight combine to almost make you believe it’s the wee hours of Saturday, my friends and I chanced upon a trail of discussion: What should our “Word of the...

Turn Your Idea Into a Business

“I have this great idea — I just need to do it!” As I’ve traveled across the country the past few weeks, sharing the stories of the inspiring, successful food entrepreneurs from my book “Cooking Up a Business,” that’s the statement I hear over...

How to Hook a Brilliant Business Mentor

I imagine this place called The Startup Forest. Sometimes there are blue skies and sunshine, but other times, it can be dark and scary. There are most definitely paths through the Forest — if only you know how to find them. As I interviewed...

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