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Strategies to Drive More Revenue

Let’s help you make more money, shall we? Two questions to start: How many customers did you serve this July, and how much total revenue did you bring in? Time to calculate your average revenue per customer. For example, if you grossed $4,000 and...

A Friendly Way to Raise Capital

Crowdfunding offers a number of benefits: It’s a cheap, quick way to raise small amounts of cash. It’s also a good way to get the word out about your product or company. Last month, we raised more than $16,500 to set up better production tooling...

Do I Have Your Attention?

Joanne Wilson, angel investor in more than 15 women-owned businesses (including DailyWorth), has some quick advice for anyone who doesn't want to fail:FOCUS. As an entrepreneur, you're blessed with a smorgasbord of to-dos, from sales to...

A Primer on Cause Marketing

Thinking about how your company can do some good in the world—and boost your bottom line? Sarah Durham, founder and principal of Big Duck, a communications firm that works with nonprofits, shows you how to get started with cause marketing, i.e.,...

Set Yourself Up for Success

Right after you choose a company name, you need to choose what type of entity your business should become—i.e., its organizational structure. Think of the entity as the type of boat you are going to sail on the sea of entrepreneurship—you might...

Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

Navigating the New Economy

The new normal. The new economy. Whatever you want to call it, business ain't what it used to be.  Life as an entrepreneur in 2012 has little resemblance to the "order-taking" flood of opportunity of the late 90s. We're hustling, closing deals...

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