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She Knows What Women Want

An interview with Renee Greenstein, designer of the clothing lines Attitudes by Renee and Women with Control, a bestseller on QVC. What did you do to differentiate you clothing lines from what's already out there? Style is all about attitude, not...

A Cost-Benefit Analysis of Face-to-Face

Attorney Maia T. Spilman launched her own practice in 2001. At first, she loved working from home. But soon, one file cabinet grew to four, her fax machine rang through the night, and anytime friends came over, there were confidential papers to...

Socializing with CEOs Pays Off

When I was 21, I had the good fortune to attend the Social Venture Network conference, a membership group of hundreds of CEOs committed to building socially-oriented businesses that value social change alongside profits. The cost of SVN seemed...

Making the Leap from Doer to Leader

Twelve years ago, Danielle Paletz saw what her boss was doing and thought, “I can do that.” And she did.  First, she successfully made the leap to founder, launching the staffing recruitment firm iQuestPartners in New York City. Clients now...

Running the Numbers on Fitness DVDs

If your entire market of customers bought your product, how much money could you make? Execs call this your TAM, or "total addressable market." Last year at Spark and Hustle, we met up with Gloria, an entrepreneur developing exercise DVDs...

Should You Hire Your Friends?

Justine Lackey made a mistake by hiring a girlfriend. “Working together was the end of our friendship. No sooner had I paid her than she started to miss deadlines and stop returning emails,” says the founder of Good Cents Bookkeeping. Hiring...

Key Steps on the Road to Profit

Kate Gatski is the co-owner of Gatski Metal. She and her husband make furniture and sculptures with reclaimed materials. How have you turned your art into a profitable business? We started in 2003 using holistic resource management, a method of...

Know Your Worth—AND Your Value

Devising a pricing strategy? Let’s go back to class. Math and psychology, specifically.  Create a formula Designer and craftswoman Megan Auman uses a formula to determine the minimum to charge: Materials + time/labor + expenses + profit (The...

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