Marketing
Solve a Problem, Get a Sale—and a Referral
How often have you bought a product based solely on an ad or a jingle? The truth is, prospects are rarely converted to customers based on bombardment strategies. The more effective strategy is to find potential customers who are already actively... ➡
Why ‘Minimum Viable Product’ Is Hot
When most people hear MVP, they think Most Valuable Player. But in the startup space, MVP means something very different: Minimum Viable Product. MVP strategy, made popular by Eric Ries, father of the Lean Startup, brings a product or product... ➡
Source Opportunities on the Street
Potential customers are everywhere—are you talking to enough strangers? Make a New Year’s resolution to start now—and keep it up in 2013. You don't just have to go to conferences to network and grow your business. When I was in web development,... ➡
A Primer on Cause Marketing
Thinking about how your company can do some good in the world—and boost your bottom line? Sarah Durham, founder and principal of Big Duck, a communications firm that works with nonprofits, shows you how to get started with cause marketing, i.e.,... ➡
Your 2.0 Marketing Plan
Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth... ➡
Your 2.0 Marketing Plan
Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth... ➡
Getting Certified as a Women Business Enterprise
Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative... ➡
Understanding Cost Per Acquisition
Yang Yang, 29, is the founder and CEO of AMIclubwear.com, with $40 million in yearly gross profit and 1.4 million unique visitors per month. The key to her success is cost per acquisition(CPA)—how much you spend to bring in each new customer.... ➡
