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Marketing

A Recipe for Real Revenue

Missed the telelcass on how to become an ace saleswoman in a services business? We got you covered! Here's the bottom line (err, top line?) on what we discussed. Listen to a recording of it here. Sales is not marketing. When you're building a...

The Art & Science of Selling Anything

  You'd think a former top marketing exec of a Fortune 100 business with an MBA from Harvard would know everything about business. But that wasn't the case. Last week, a friend confided in me over strawberry lemonades at Le Pain Quotidian....

Solve a Problem, Get a Sale—and a Referral

How often have you bought a product based solely on an ad or a jingle? The truth is, prospects are rarely converted to customers based on bombardment strategies. The more effective strategy is to find potential customers who are already actively...

Why ‘Minimum Viable Product’ Is Hot

When most people hear MVP, they think Most Valuable Player. But in the startup space, MVP means something very different: Minimum Viable Product. MVP strategy, made popular by Eric Ries, father of the Lean Startup, brings a product or product...

Source Opportunities on the Street

Potential customers are everywhere—are you talking to enough strangers? Make a New Year’s resolution to start now—and keep it up in 2013. You don't just have to go to conferences to network and grow your business.  When I was in web development,...

A Primer on Cause Marketing

Thinking about how your company can do some good in the world—and boost your bottom line? Sarah Durham, founder and principal of Big Duck, a communications firm that works with nonprofits, shows you how to get started with cause marketing, i.e.,...

Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

Your 2.0 Marketing Plan

Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth...

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