Marketing
More Tweets May Not Bring More Customers
Wondering why the whole spray-and-pray method of social media marketing hasn't radically increased sales? Social media "experts" too often leave out a key concept: conversion marketing. Conversion marketing is the science of measuring the... ➡
A Big Break for Boomer Start-Ups
DEMO Awards Ceremony The start-up world may be dominated by 20-somethings—but if you’re a Boomer in the tech space (or a techie in the Boomer space), you could get a chance to pitch your plan or product to more than 200 venture capitalists and... ➡
