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Rachel Hofstetter

Entrepreneurship, Food

For years, Rachel Hofstetter (@rachelhoffy) was paid to eat and drink as a food editor at places like O, the Oprah Magazine and Reader’s Digest (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to “Cooking Up a Business” (Penguin, 2013), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). She left her formal food editor career to launch guesterly, a software platform that enables anyone to create a custom playbill for life’s special events. Now she shares guesterly with the world and writes about entrepreneurship (and all the cool entrepreneurs who inspire her). And by night, she's combining her two "worlds" of editors and entrepreneurs with the brand new Savor PR School, an insider, A-Z guide to getting great PR.

Career Advice From Startup Founders

Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can put you in the fetal position — or the red. But despite the hard moments, most entrepreneurs say they wouldn't...

Disrupt Your Usual Gift Cycle

Ah, gift-giving season: It’s as American as football and apple pie. Or, in the parlance of startups, something so established that it’s ripe for disruption. That’s what I’m doing this year: disrupting my gifting circles and cycles. The same way...

An Entrepreneur’s Guide to the Holidays

Balance. It’s a buzzy word. But for many entrepreneurs, the mere thought of balance during the holiday season is stressful in and of itself. Running a business is crazy enough without also striving to see family, cook treats, wrangle parties and...

Master the Art of the Lunch Date

For years, I was an editor at top magazines, which is great training ground for the obvious skills of writing and editing. But over the course of my career, I was also “trained” in the not-so-obvious art of the perfect lunch date. Done well, a...

Is it Ever Smart to Slow Down Your Business?

I was 22, knee-deep in thesis research on a remote Caribbean island, when late one night a new friend asked a question that struck me: “When do you feel most alive?” A handful of experiences immediately came to mind: running with fire in my feet....

The One Group Every Entrepreneur Needs to Join

In the past, 8 am on a Monday would include my to-do list rapidly growing out of control. It would be filled with little stuff (reconcile this month’s accounts, follow-up emails), big stuff (mock up wireframes for new site, pursue new...

What Every Entrepreneur Needs to Know About Networking

Eighteen months ago when I first started my company, guesterly, everything felt brand spankin’ new. And while I also felt like an absolute novice, a friend told me something that stuck: “You are the number one expert in your business. No one in...

Running a Business Together? Learn From These Entrepreneurs

I was filling out an application recently when I had to designate my role in the company I co-founded with my husband, Lorne. It should have been an easy-breezy question, but the limited pick-a-title options left me stumped. Unofficially, we’re...

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