Sell
Know Your Clients: A Gold Mine
Amanda Steinberg asks Ramit Sethi, founder of I Will Teach You to Be Rich, about creating a profitable customer base. Why don’t more people start businesses? Most people spend their time on fake business work, like creating a website, getting on... ➡
How to Get Paid
Think sales is the hardest part of running a services business? Wrong. Cashflow is harder. You're entitled to a downpayment. Don't wait until the end of a project to send an invoice. As part of your negotiation and written contract, specify... ➡
Tips for Going Retail
Bag from Kaela Designs How do you make that retail leap from selling your product on Etsy to having it carried in over a dozen boutiques? Ask the founders of Kaela Designs. Two years after the mother-daughter team launched their line of... ➡
Do You Really Need That Tough Customer?
So how can you avoid unrewarding clients and projects in the first place? I asked my brilliant Twitter friends for their personal red flags: @sarahjbray knows it's time to run when a potential client says, "It should take no time at all!" You're... ➡
Source Opportunities on the Street
Potential customers are everywhere—are you talking to enough strangers? Make a New Year’s resolution to start now—and keep it up in 2013. You don't just have to go to conferences to network and grow your business. When I was in web development,... ➡
Strategies to Drive More Revenue
Let’s help you make more money, shall we? Two questions to start: How many customers did you serve this July, and how much total revenue did you bring in? Time to calculate your average revenue per customer. For example, if you grossed $4,000 and... ➡
A Primer on Cause Marketing
Thinking about how your company can do some good in the world—and boost your bottom line? Sarah Durham, founder and principal of Big Duck, a communications firm that works with nonprofits, shows you how to get started with cause marketing, i.e.,... ➡
Your 2.0 Marketing Plan
Old-style marketing: Hire a pro to “build your brand” and “position” your product. Marketing 2.0: Leverage superplatforms to tap into massive, growing audiences to find dependable streams of new customers. In other words, learn to be a “growth... ➡
