Sell
Getting Certified as a Women Business Enterprise
Many public corporations and government agencies earmark a percentage of business for WBEs (Women Business Enterprises). Getting WBE certification is a hassle—think lots and lots of paperwork and tax forms—but it could win you a lucrative... ➡
Understanding Cost Per Acquisition
Yang Yang, 29, is the founder and CEO of AMIclubwear.com, with $40 million in yearly gross profit and 1.4 million unique visitors per month. The key to her success is cost per acquisition(CPA)—how much you spend to bring in each new customer.... ➡
Socializing with CEOs Pays Off
When I was 21, I had the good fortune to attend the Social Venture Network conference, a membership group of hundreds of CEOs committed to building socially-oriented businesses that value social change alongside profits. The cost of SVN seemed... ➡
Running the Numbers on Fitness DVDs
If your entire market of customers bought your product, how much money could you make? Execs call this your TAM, or "total addressable market." Last year at Spark and Hustle, we met up with Gloria, an entrepreneur developing exercise DVDs... ➡
Know Your Worth—AND Your Value
Devising a pricing strategy? Let’s go back to class. Math and psychology, specifically. Create a formula Designer and craftswoman Megan Auman uses a formula to determine the minimum to charge: Materials + time/labor + expenses + profit (The... ➡
Are You Listening to Prospective Customers?
Here's my sales tip rant for the day: Respond to your sales prospects in the way they've requested. If they ask for more information, email it. If they ask for a reference, send it. If they say, "Please email me, don't call me," don't call! It’s... ➡
Get Your Pipeline in Order
Today’s advice pertains to service, advice and project-based businesses. Sales has little to do with what a smooth-talker you are. It’s a numbers game. Start by learning the language of sales, starting with pipeline. In its simplest form, a... ➡
More Tweets May Not Bring More Customers
Wondering why the whole spray-and-pray method of social media marketing hasn't radically increased sales? Social media "experts" too often leave out a key concept: conversion marketing. Conversion marketing is the science of measuring the... ➡
