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Small Business

The One Group Every Entrepreneur Needs to Join

In the past, 8 am on a Monday would include my to-do list rapidly growing out of control. It would be filled with little stuff (reconcile this month’s accounts, follow-up emails), big stuff (mock up wireframes for new site, pursue new...

Should I Grow My Business or Sell it for Financial Stability?

I am entering a new chapter in my life. My youngest daughter is off to college in the fall and my oldest will be graduating in December. For the past five years I’ve been able to work part time or from home, most recently with a home-based...

Define (and Refine) Your Business Message

In the early stages, most entrepreneurs may still not be clear about who they are trying to reach and how to speak compellingly about their business. Owners may not notice this disconnect at first because customers somehow manage to come through...

Female Entrepreneurs Like GoldieBlox Are Redefining the Toy Industry

When Debbie Sterling launched a Kickstarter campaign for her line of engineering-inspired toys for girls in 2012, the issue of gendered toys and the so-called toy store “pink aisle” exploded into a national conversation. Two years later,...

3 Pricing Tricks That Will Help You Sell More

I like to think I make rational choices. When I need something, I buy it. I don’t spend too much and I never buy things I don’t need. Never. I also do not get suckered by silly ploys like: $99 (Hello! That’s $100), or “One-Day Only Sales....

Why You Shouldn't Skimp on Disclaimers

We have all heard those commercials where the drug companies proclaim that taking their headache medicine could actually cause a headache — or worse, heart attack or death. While you may think this is ridiculous and silly (I mean, it is pretty...

Be a Better Boss

Growing your team, and effectively managing it, is the only way a solopreneur can grow into being a successful entrepreneur (and therefore provide jobs to others). But managing people is a very specific skillset, just like marketing, accounting...

Why Your Customers’ Misconceptions Are Your Ticket to More Sales

Some of the most fun (and rewarding) parts of my job are telling clients which to-do list items they can strike forever, what business models they don’t have to use to make more money and which things may be true for other entrepreneurs but don’t...

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