You’re a Better Investor than You Think
by Janet Hanson


Janet Hanson

This might surprise you: If you’re a smart shopper, you can easily be a smart investor.

It’s staggering to me that women pride themselves on being savvy consumers—but can’t fathom being good investors. If you can differentiate brands by quality and value, then you can do the same for your investment portfolio.

Investing legend Peter Lynch once doled out a bit of investing wisdom that you might know: Buy what you love.

Some folks might say, “Isn’t that a dartboard theory?” Maybe. But chances are, if a company makes great products, it will succeed.

And it doesn’t have to be fashion you invest in. Consider a biotech company, electronics, or food. Come up with a portfolio of stocks that you have a passion for—or mutual funds that contain equities you respect.

Your portfolio might not earn 22% every year. But here’s something to chew on: If you don’t start investing in your future now, in 10 or 20 years you definitely won’t have the cash to buy quality anything.

Janet Hanson is the founder of 85 Broads and was one of Goldman Sachs’ first female executives.

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