Case Study: SmartyPig

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SmartyPig is a free, online social saving tool.

dedicated screenshot thumbMarketing Goal
Build brand awareness and drive new customer acquisition.

Challenge
Finding trusted, online partners that could effectively explain SmartyPig’s unique value proposition and reach SmartyPig’s target customer.

DailyWorth Delivers
DailyWorth introduced SmartyPig to its engaged subscriber base through an advertorial, dedicated email and email banner ad campaign. The DailyWorth community quickly embraced SmartyPig’s unique offerings, becoming members of the site.

Results

SmartyPig reached its ideal audience and grew awareness by leaps and bounds
High CTR
Cultivated SmartyPig’s membership base with loyal customers
Generated significant financial return
Quote
”Working with DailyWorth was a no-brainer as the brand really embodies what SmartyPig stands for… smart, proactive financial planning. And DailyWorth readers are SmartyPig’s ideal customer – financially motivated, goal oriented and tech savvy. We are sure to see the ripple effect of this campaign for many months to come.“
sarah foss quote
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