Right now gender doesn’t loom large in most asset allocation strategies, but some people are saying it should.
That’s because several studies suggest that having women at the helm of a company may aid its long-term growth.
A few financial firms have created new initiatives—as well as actual investing products—based around women-owned, women-led, and otherwise female-friendly corporations.
- Motif Investing offers the "No Glass Ceilings" motif—invest in 20 women-led companies for a $9.95 total commission.
- Pax World Investments created the Pax World Global Women’s Equality Fund (PXWEX), a mutual fund that focuses on companies that promote gender equality.
As Secretary of State Hilary Rodham Clinton said last fall: “To achieve the economic expansion we all seek—we need to unlock a vital source of growth … That vital source of growth is women.”
Women also seem to possess smarter investing instincts, Louann Lofton asserts in “Warren Buffet Invests Like a Girl.”