Listen to Your Intuition with Motif Investing

From Our Partner

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If you’d wanted to immerse yourself in investing jargon and the market’s ups and downs, you’d have become a trader.

Reality? You just want a smart, simple way to invest your money in what you care about. Get to know Motif Investing.

Hardeep Walia co-founded Motif Investing so people could easily invest in what they love. “We built a platform that empowers you to turn great ideas into great investments,” he says. “Motif isn’t for the privileged or few. It’s for all of us.”

Motif Investing makes investing intuitive with its easy three-step approach:

  1. Find an investing idea that makes sense to you. Excited about organic foods? Check out Healthy and Tasty. Can’t stop spoiling Spot? The Pet Passion motif might just speak to you. With over 60 motifs, there are plenty of ideas to choose from.
  2. Customize it. Every motif is a collection of up to 30 stocks—but you can change your motif however you want. Add companies you love, take out others, and change how much weight each one has. You’re in charge.
  3. Buy it for a low commission. It’s simple: you can buy each motif on Motif Investing for just $9.95. (A minor latte habit costs more to maintain.)


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Join Motif Investing today—it's free and only takes a minute—and start investing in what you care about.


Investing in securities involves risk, including the possible loss of principal. Individual investments, or a collection of individual stocks such as motifs, which are concentrated in an idea or theme, may face increased risk of price fluctuation over more diversified holdings due to adverse developments within a particular industry or sector. Past performance is no assurance of future results. For details on fees and commissions, please click here.

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