Poll Finds Women Are Market Savvy

  • By DailyWorth Team
  • November 19, 2012

Most surveys about women and investing sound bleak (we’re scawed of the markets! reluctant to take on wisk!). So it was a relief to read good news in this TD Women Investor Poll.

In a survey of more than 4,000 men and women in the U.S., U.K., and Canada, about 90% of female investors said they feel quite confident or level-headed about managing their investments.

And over 75% say they’ve been somewhat or very successful in choosing investments.

So what explains for the contrast between this study and others, like this one, which focus on women’s uncertainty around investing?

Theory #1: The recession has kicked everyone in the ROI, and women are ramping up.
Theory #2: The women surveyed here tended to be engaged (they manage or co-manage their assets)—perhaps because they monitor their portfolios online.

Note that both U.S. and British female investors were slightly more confident than Canadian women—and they were more likely to have online accounts.

And these savvy gals have some advice for you, if you want to join their club:

1. Read up, do research, understand the economy and the markets.
2. Start small, and work your way up once you’re comfortable.
3. Don’t feel like you have to go it alone—ask for help.


And check out the nifty infographic.

Tagged in: Investing