OK, you won't find a spritzer of Chanel No. 5 at your local drugstore—but you can still score amazing beauty booty with our guide to these skin-care and makeup mainstays.
1. Eucerin Aquaphor, $5.39
WHAT IT DOES Everything from healing dry, cracked skin all over—including lips, heels, elbows, and knees—to preventing rashes and chafing (between thighs or in that little nook where a sports bra digs in, making it a runner’s must-have).
WHAT’S TO LOVE While it’s superthick, it’s not greasy. Plus, it won’t stain, so applying pre-bedtime or before getting dressed is never an issue.
WHY IT’S A CLASSIC “Eucerin Aquaphor is a winter must for treating dry skin and chapped lips,” says David E. Bank, M.D., founder and director of the Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, New York. “It also offers effective relief for minor cuts and burns. Studies have shown that it may promote even more effective, faster healing than antibiotic treatments.”
2. Olay Total Effects Daily Moisturizer, $17.09
WHAT IT DOES This all-in-one antiaging fluid acts like a daily vitamin for your skin.
WHAT’S TO LOVE The lightweight cream contains a cocktail of ingredients that target seven key signs of aging, including lines, dryness, uneven skin tone, large pores, rough texture, lack of firmness, and sun damage. And it acts as a great premakeup base that allows foundation to glide on smoothly.
WHY IT’S A CLASSIC “Olay Total Effects Daily Moisturizer contains humectants to attract and bind water to the skin for hydration,” Dr. Bank says. “It also contains vitamin C, which aids in the production of collagen as well as zinc and green tea extract; both have antioxidant and anti-inflammatory properties that can slow the aging process.”
3. Maybelline Great Lash Mascara, $5.19
WHAT IT DOES Makes lashes dark, full, and long.
WHAT’S TO LOVE It won’t clump, even after a few coats. Nor will it smudge by midday. (Raccoon eyes are never a good look.)
WHY IT’S A CLASSIC The basic yet effective formula looks natural but can also be layered on for extra volume, which is why you’ll find it in nearly every makeup pro’s kit.
4. Neutrogena Hand Cream Norwegian Formula, $2.97
WHAT IT DOES Heals and hydrates dry hands in two seconds.
WHAT’S TO LOVE One thin coat of this ointment-cream seeps into skin quickly and lasts through several hand washings. Plus, the tiny tube fits into any purse.
WHY IT’S A CLASSIC “It’s incredibly concentrated, so you need only a small amount—but the results consistently outperform competitors,” Dr. Bank says.
5. Cetaphil Gentle Skin Cleanser, $11.49
WHAT IT DOES Washes away makeup and dirt without sucking the moisture out of skin.
WHAT’S TO LOVE It cleanses thoroughly (makeup, too!) without leaving skin tight or filmy.
WHY IT’S A CLASSIC “Originally formulated for use by dermatologists, it won’t disturb skin’s natural Ph balance or protective oils,” Dr. Bank says.
6. CoverGirl Clean Foundation, $7.99
WHAT IT DOES Conceals complexion imperfections (dark circles, blemishes, and unevenness) but doesn’t look cakey.
WHAT’S TO LOVE Regardless of what your skin is up to (super dry here, a pimple there), one thin application instantly fakes a flawless look. And there are 12 shades to choose from so finding a match is easy.
WHY IT’S A CLASSIC The simple yet effective formula contains enough pigment to cover imperfections and has ample hydrators to slip on skin easily.
7. Nivea Crème, $5.92
WHAT IT DOES Moisturizes hands, feet, and body. And, honestly, if you happened to be stranded on a desert island, it would do just fine for face, as well.
WHAT’S TO LOVE This rich cream-balm soothes skin that’s parched from either indoor heat or a day in the sun, making it a year-round staple.
WHY IT’S A CLASSIC “Nivea Crème’s moisturizing powers come down to Eucerit, a pure form of lanolin alcohol that prevents water loss and smoothes, as well as panthenol, which softens and improves the look of the skin,” Dr. Bank says.
WHAT IT DOES Makes any style stay put without a frozen-in-place finish.
WHAT’S TO LOVE Whether you’re sporting a sleek blowout or beachy waves, this fine mist keeps your strands in place without compromising movability or softness.
WHY IT’S A CLASSIC Once only found in Europe (the ingredients didn’t measure up to U.S. standards), the slightly rejiggered formula results in a model-worthy effect every time.
9. Alberto VO5 Hot Oil, $4.39 for two
WHAT IT DOES Turns dull, dry hair silky in minutes. When heated, the blend of oils seeps into the tiny cracks and crevices of a damaged cortex (aka the outer layer of hair), helping to fill them in.
WHAT’S TO LOVE The two tiny tubes are travel-friendly, so you can give your hair extra hydration on the go.
WHY IT’S A CLASSIC While Moroccan oils are all the rage right now, this original oil treatment works just as well for shining up and hydrating hair at a can’t-beat-it price.