If your business is still young but you want to raise your brand’s credibility, you might feel stuck in the “chicken or the egg” dilemma: It seems like the clients, testimonials and high profile opportunities that give you credibility will only come your way once you have credibility.
As a publicity strategist for visionary entrepreneurs, experts and authors such as Farnoosh Torabi of Yahoo’s Financially Fit Web TV series, I’ve learned there are actually a lot of ways you can gain credibility immediately — no matter where you are in your business.
Credibility is so important because it helps you be seen as an expert in your field, allowing you to attract higher caliber clients, charge premium prices and grow your business and revenue faster. You’ve probably heard people say that it takes 10 years to become an overnight success, but I think it can take just two or three years — when you know how to do it in the right way. It was through implementing these five strategies from the first day I started my own business (just over a year ago!) that I was able quickly cross six figures.
1. Associate yourself with high-profile brands. You have a lot of control over how people perceive you. After all, you are the one telling people who you are. One way to do this is by associating yourself with brands people already know, like and trust.
Most of my clients want to be seen as the next great thought leader, to write a New York Times bestseller and be interviewed on Oprah’s Super Soul Sunday. When I am introducing myself to someone new, I say, “I work with visionary experts, authors and coaches in the ‘live your best life’ space, who are the next generation of Oprah personalities — the next Martha Beck, Brene Brown, Rachael Ray or Dr. Oz.” My ideal clients get excited because not only am I speaking to their deepest desire, but I am associating my work with powerful brands and personalities that have a high value in the marketplace.
As a money coach, you could say: “The work I do is Weight Watchers for your wallet.” Or, “My work is similar to Suze Orman’s.” Try saying this at a networking event, and you’ll find people are immediately captivated because you are talking about your work in an interesting way and connecting yourself with a powerful, mainstream brand.