Brand Name Cereal
"Establishing product differentiation and aggressive brand promotion are key aspects of cereal markups. Production costs and retailer share make up about 36 percent and 20 percent of the retail price of cereal, the rest (44 percent) is average manufacturer gross margin.
One of the most basic cereals, Kellogg's Corn Flakes, had the highest average retail markup of 43.5 percent. At the low end was an average 18.2 percent markup. Buying generic is a smart means of saving money, nearly 50 percent. Compare ingredients of name brand with generic — if the ingredients are the same, you won't taste much of a difference. In fact, most store labels (generic) are actually produced by the big-name brands. They just happen to use different packaging — packaging that didn't cost a lot in marketing dollars to attract customers. However, this difference in packaging results in prices that are as much as 50 percent cheaper!
Compare the nutritional information and ingredient order of a favorite brand and a store label. Chances are, they will be identical and if so, you will be satisfied with it while saving a ton of money. Note: most stores offer a money-back guarantee on their own brands, so keep the receipt just in case."
"[Batteries] are marked up as much as 60 percent. Stay away from batteries at the grocery store and instead throw them in your online cart next time you're browsing Target or Walmart's website. Better yet, hop on over to a warehouse store like Sam's Club or Costco where you can find double the quantity of batteries for the same cost as your local supermarket. Since batteries have no expiration date, buying in large quantities is A-OK!"
"Produce that has been presliced, prechopped or diced for the consumer will cost on average 35 percent more than the whole vegetable or fruit. Shoppers are paying for convenience but a task that takes no more than five minutes, isn't worth paying more for.
Opt to shop for produce at a local farmers market and buy only what's "in season" to enjoy the lowest prices. Better yet, pop by a street vendor for the least expensive fruit and veggies."
"Though warehouse stores offer unbeatable prices on bulk laundry detergent and other household cleaning supplies for that matter, you could skip the special visit to the store altogether by purchasing online at stores like Walmart and Target. With various free shipping deals and online coupons ($5 off $50 at Target from CouponSherpa.com), you could stock up on bulk detergent and avoid lugging to and from your car. And, since laundry is one of those never-ending chores, the bulk stuff won't get wasted."
Personal Care Products
"From body lotion to shampoo and toothpaste, unless it's on sale, skip it. The best deals are offered at various drug stores like CVS (with coupons), Walmart, and even cheapest at dollar stores (makeup applicators, cotton swabs, shampoo, etc)."
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