18 Female Entrepreneurs on Startup Life

Female Entrepreneurs

Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can put you in the fetal position — or the red. But despite the hard moments, most entrepreneurs say they wouldn’t trade it for anything. Here are 18 female entrepreneurs on what they’ve learned from startup life.

Not for the Weak

Not for the Weak

Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can put you in the fetal position — or the red. But despite the hard moments, most entrepreneurs say they wouldn’t trade it for anything. Here are 18 female entrepreneurs on what they’ve learned from startup life.

One Thing at a Time

One Thing at a Time

“Focus on your company’s core competencies. Do one thing and one thing really well. No shiny, sparkly things. #discipline”

—Amanda Allen, founder of NewlyWish

Or Not
“I’m aware that I’m a female founder but I don’t just put myself in that one category. We may not look or lead exactly like the founder next to us but that makes us unique, exciting, and totally worth hearing out.”

—Amanda Goetz, CEO and co-founder of Availendar

Always Move Forward

Always Move Forward

“Do not let uncertainty get in your way of moving forward. Good ideas put you on the map. Active decisions drive you to success.”

—Stacy Tasman, founder of HowHeAsked.com

And Ride It Out
“Be like a seagull. Ride the waves as they ebb and flow. But never forget that you have the ability to fly.”

—Michelle Goldblum, founder of I AM. creative & Soul Camp

Listen to Your Gut

Listen to Your Gut

“Some of the worst hiring decisions come from me not trusting my gut. Trust it. It might even have a better memory than you.”

—Kara Goldin, Founder and CEO of hint®

And Your People
“As you build your company, make sure to scale your selective listening skills. Everyone will have an opinion, but ultimately you are the one responsible for your business. Filter wisely.”

—Shala Burroughs, COO and co-founder of CloudPeeps

You Don’t Have to Be Perfect

You Don’t Have to Be Perfect

“My first boss said, ‘Don’t let perfection get in the way of better’ — and I’ve repeated those words to myself a million times since!”

—Tammy Tibbetts, president and founder of She’s the First

But Surround Yourself With the Right People
“Surrounding yourself with great mentors is critical for a startup. You need to find people [who] believe in what you’re doing, have done it before, and can provide you with a pathway to success.”

—Rebecca Dengrove, CEO & co-founder of Brewla Bars

Embrace the Unknown

Embrace the Unknown

“Learn to embrace the unknown because, as a founder, you’ll have to make decisions without knowing what’s coming. There are no perfect scenarios and you can’t let that paralyze you.”

—Himani Amoli, co-founder of Wedding Party

And Don’t Forget That Up and Downs Are Inevitable
“People call startups a roller coaster: I can have my best day and my worst day … in the same day. You learn over time that for every huge breakthrough, you’ll likely have a setback, and after every disappointment, there’s probably something on the horizon that’ll help turn it around.”

—Allyson Downey, founder of weeSpring

Be Flexible

Be Flexible

“Pursue your goals wholeheartedly, but don’t be attached to outcome. If you keep an open mind, stay present, and leave a little room for chance — maybe even magic — you will end up in a much better place than you could have originally imagined.”

—Kate Mulling, co-founder of Thrive Market

And Remember…
“There is no such thing as failure. There is only giving up. So dust yourself off and remember every day is a new opportunity to get back in the game and do it better!”

—Adda Birnir, founder of Skillcrush

Network, Network, and Then Network Some More

Network, Network, and Then Network Some More

“Force yourself to go to as many startup events as possible in the beginning. You may be exhausted from hustling, working, and networking all day. But that one connection you made at the event you really didn’t want to go to could be a game-changing moment.”

—Brittany Haas, founder of Happily Ever Borrowed

Because…
“Behind every life-changing opportunity is a person who can give it to you. Focus on cultivating relationships and your business will naturally grow.”

—Selena Soo, founder of S2 Groupe

Think Happy Thoughts

Think Happy Thoughts

“When you start a company, don’t underestimate the power of positive thinking. Without a doubt, something (often multiple things) will go wrong every single day. Maintaining a grounded, confident, and optimistic outlook on the future will get you through the daily grind.”

—Catherine Doyle, co-founder of Dobbin

And Relish the Wins
“Savor the successes — no matter how small. What you focus on grows.”

—Angela Jia Kim, founder of Savor

Find Yourself on the Other Side

Find Yourself on the Other Side

“Whenever I feel like I’m hitting roadblocks, I always remind myself that success and failure are on the same path. We walk (or cry, hurl, and scream!) through failure to get to success.”

—Baya Voce, founder of The Playbook for Men

Make Time for Play
“When you run your own business, your personal life and business are intertwined. What I have learned is that when you play more in your life, you profit more in your business; you have to keep your passion and creativity alive.”

—Genavieve Shingle Jaffe, co-founder of Magical Business Academy

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