Go for Glory
So many New Year’s resolutions are small (even cruel) rules we set to control our lifestyle and habits. We commit to going to the gym every day or giving up coffee, both of which, in the scheme of things, rarely end up making a difference.
It’s ambitious to decide you’re going to make an effort to look your best every day. But if you’re losing sleep to style your hair, is having a flawless do really worth it (especially when there’s a good chance your productivity suffers due to lack of sleep)?
Why not think bigger for next year? I mean real changes you can make for a meaningful impact. As business owners, we’re used to taking risks and trying new things. Let’s set some ambitious plans and poise ourselves for real glory, power, and moolah in the New Year.
Here are 8 non-cutesy, actionable steps you can take to up your game in the new year.
Learn a New Technical Skill
Nontechnical services become more competitive when packaged with skills requiring technical know-how and finesse. So if you blog for your clients, take that service one step further by becoming a WordPress expert. Then you can tell potential clients you’ll not only write compelling blog posts, you’ll also take care of updating their blog and making sure those posts are SEO friendly.
Commit to a Monthly Newsletter
Newsletters help you build trust, community, and loyalty among your followers. Consider sharing your thoughts on a topic relevant to your work and your subscribers’ interest. Even better, write them a letter and invite their responses. Or you might include a roundup feature to keep subscribers in the loop about your most recent work, promotions, and other updates to your business.
Launch Webinars or Online Workshops
Grow your business by sharing some of your expertise and offering the same services with a fresh approach. If you’re used to organizing one-on-one consulting sessions for your clients, you could add group consulting sessions in the form of webinars or online workshops for those who are interested in what you do but might not be prepared for a private session.
Create a Killer Landing Page
The beginning of a new year is an ideal time to rethink how you want to sell yourself and your services. Think about what you’ve accomplished in the past year and put updated testimonials on your page. Or consider repackaging some of your services to offer something tantalizingly new and marketable.
Publish an E-Book
Why not become a published author next year? If planned far enough in advance, nearly anything is possible. Maybe you’ve maintained your company’s blog for a while and you’re ready to expand on one of the topics you frequently write about. If you host online workshops, you could create a workbook for people who are interested in the material but would prefer to work at their own pace.
Organize a Monthly Event
If you want to flex your leadership skills and build community among the people in your industry, launch a monthly event (it’ll be fun!). You could get people together for topical discussions over brunch, or organize a working group combined with a Scotch tasting for people who would enjoy the novelty of doing both.
Speak at a Conference
Speaking engagements offer great networking opportunities, visibility for your brand, and an additional source of income. People doing awesome thing inevitably get up in front of other people to talk about those things. Maybe you don’t have much experience presenting to an audience, but you’ve always thought it would be interesting to be that person. In that case, this is your year — draft your pitch and start practicing in the mirror today.
Raise Your Rates
Around New Year’s Eve, I like to take a moment to reflect on all that I’ve accomplished in the past year. I do this for a couple of reasons: 1) It’s really fun to look back and examine how far I’ve come while I sip my champagne, and 2) I learn many things from that reflection — one of which is how much more valuable my time and skills have become as a result of another year’s worth of experience and accomplishment.