How to Win on LinkedIn

March 18, 2015

Connect Member

LinkedIn Evangelist helping entrepreneurs & professionals leverage the power of social media.

We’re rising in the work hierarchy; we’re breaking glass ceilings all over the world. We’re leaning in. But the reality is, as a gender, we’re still not as comfortable shouting our genius to the world as our male counterparts are. Ladies, we’re losing business because of this.

Speaking as a woman here, I know we are often not as comfortable at promoting ourselves, asking for recommendations, and receiving praise. Believe me, I know it can be difficult — which is why I love LinkedIn. This platform makes it so much easier for us to step into our power, claim our expert status, and promote our business genius with personal branding.

The Facts:

  • LinkedIn has over 347 million registered members, and 107 million of those are in the U.S.
  • LinkedIn has 56 percent male users, compared to 44 percent female users.
  • The top five most connected people on LinkedIn have over 40,000 first-degree connections.  

So how can you make your LinkedIn profile stand out? Here’s what the most connected woman on LinkedIn, Stacy Donovan Zapar, has that you can have too:

Headline: She has a fully fleshed out profile with an attention-grabbing headline. Stacy notes exactly what and who she is. At a quick glance, we know if we would want to hire her, sell to her, be her friend, and why.

Summary: Her summary is clean, easy to follow, and highlights relevant numbers for her field (e.g. her “32,000+ followers” on Twitter), relevant experience, and where to find her.

Visuals: Stacy’s profile displays photos and links to articles and websites that again highlight her expert status.

Experience: The descriptions for each of Stacy’s roles are chock full of information and engagingly written in first person with enthusiasm. Each title is very specific to highlight her expertise. Note how under her role as International Keynote Speaker, she lists her schedule — we can all list classes and conferences attended to boost our credibility in our own way.

Specialties: Stacy has implemented this section so we know exactly what her best strengths are. This can be an extremely helpful addition for personal branding.

Recommendations: She is actively using this section, with over 25 recommendations total. This is not an unreachable number for the rest of us.

Awards and Honors: This section on her LinkedIn profile is full, and again establishes Stacy as an expert in social media as well as recruiting and connecting, with links to appropriate articles to back this up.

Advice for Contact: This is a smart addition to Stacy’s profile, showing she wears multiple hats (which most of us do). The well thought out, as well as personal, contact section shows anyone how, where, and why to easily get ahold of her.

Endorsements: Stacy’s endorsements are plentiful — endorse five people a day each time you are working in LinkedIn, and you will be surprised how fast your own list grows.

Volunteer Experience and Causes: She makes sure to note her participation in these areas, which helps us know she is a real person.

Groups: Stacy is a member of more than 40 groups, and while we don’t need to be as prolific, even a handful of groups rounds out the profile picture of who you are and why you are here.

You can be influential with a small number of connections, but the most influential of all have large networks, and one of the easiest places to build yours is LinkedIn. Think of it as a virtual trade show or conference where you make real live connections.

So, how can you start upping your own LinkedIn game? My 30-Day LinkedIn Challenge exposes tips and secrets on how to get the most out of this social media platform. Take small daily actions that to create a winning LinkedIn profile that leads to real results. The Internet is a crowded place...make sure you’re one to stand out! Get in on the challenge now!

Karen Yankovich is a member of the DailyWorth Connect program. Read more about the program here.