How to Invest: Why Investing in Women Matters

Women in leadership: It’s been a long, hard climb, but the impact of women on top is undeniable. Companies do better and women succeed.

How can you support women in leadership? Consider giving to companies that support female leadership — either through your investments or through your time — and watch the world change. Together, these efforts will create better companies, stronger communities, and more role models for young women. Bonus? Invest in these companies — and you’ll probably make more money, too.

Here are three ways to support women in leadership:

1. Invest in companies with women in the C-suite: According to Catalyst, companies with at least three female board members outperformed those with no women on the board in a number of measures, including return on sales and return on equity. Yet women only hold 17 percent of U.S. corporate board seats. Invest in companies with women at the helm through a mutual fund like PAX Elevate — the first index fund focused specifically on public companies that promote women’s advancement in leadership — and you reap the financial and social benefits of women at the top.

2. Get involved: Join an organization that supports women in leadership. The 2020 Women on Boards is a national campaign to increase the number of women on U.S. corporate boards to 20 percent by 2020. The 30 Percent Coalition takes that a step further and aims to see women sitting in 30 percent of U.S. board spots by 2016 — that’s nearly double the current average.

3. Look for women-led venture funds: Women-run, venture-backed companies have lower failure rates than those run by men and use less committed capital, according to a white paper from Illuminate Ventures. Invest through networks like Astia or Golden Seeds or VC fund 37 Angels to support angel investments in women-backed companies.

Beth Stelluto is a member of the DailyWorth Connect program. Read more about the program here.

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