This Is What an Angel Looks Like, Featuring Anne Bradley

June 02, 2015

Connect Member

Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women.

Did you know that, according to the Center for Venture Research, in 2014, only 26 percent of U.S. angel investors were women? Still, that number increased from 19 percent in 2013, and at Pipeline Fellowship we hope to contribute to the continued rise of female investors. Pipeline Fellowship is an angel investing bootcamp for women and we're proud to have activated more than 100 angels since launching in April 2011.

I’m thrilled to share Pipeline Fellowship’s “This Is What an Angel Looks Like” interview series with the DailyWorth community. In this series, alumnae of our program share what inspired them to become angel investors. In their interviews, Pipeline Fellowship graduates provide advice for both entrepreneurs looking for funding and angels-in-training (or sharks-in-training, for those of you who watch Shark Tank). In my inaugural DailyWorth post, I’ll share our interview with alumna Anne Bradley.

Anne and I first met in 2013 when she attended a Pipeline Fellowship event in Los Angeles (she was working at Hulu at the time). After moving to Portland, Oregon, this past fall, Anne joined the inaugural Seattle Pipeline Fellowship class. We’re excited to now have her local support for the fall 2015 launch of Pipeline Fellowship’s angel investing bootcamp in Portland.

Without further ado, meet Pipeline Fellowship alumna Anne Bradley:

Full name: Anne Bradley

Title: Assistant General Counsel, Privacy & Security

Affiliation: Nike

Twitter handle: @annebradley

Describe the moment when you decided to become an angel.
When I realized the huge impact that a well-placed early financial endorsement can have.

What investments have you made since graduating from Pipeline Fellowship?
FoodTrace. [FoodTrace is a “powerful software platform providing food businesses with tools and connections for next level sourcing management.” According to FoodTrace Founder Riana Lynn, who was named an inaugural CODE2040 Entrepreneur-in-Residence, her company helps “farmers and artisans sell more and buyers buy better.”]

How many investments do you make per year?
Three to five.

What are your investment deal-breakers?
Overselling and founders with a shady or charlatan vibe.

What types of companies do you look to invest in?
Companies with big ambitions, great plans, and charismatic founders who will stop at nothing short of changing the world for the better.

What do you look for in an entrepreneur or founding team?
Smart, practical, true believers.

How has your background played a role in your angel investing?
My tech and legal background informs my approach to evaluating candidates, but I don’t restrict myself to only considering opportunities in my technical area.

One piece of advice to an angel-in-training?
Trust your instincts about people. Whether you believe that “women’s intuition” is a fact of life or a sexist trope, you must leverage asymmetric opportunities, so if you believe in your own judgment about people — use it!

One piece of advice to an entrepreneur looking for capital?
Practice your pitch, sharpen your message, test your plan, repeat.

What does impact investing mean to you?
It means thinking about not only the money I could make, but also about how the investment could change the world for the better.

How would you define a for-profit social venture?
I think this is deeply personal. A social venture only feels that way if you agree with its mission. For me that would be a business with goals that align with my broader set of values and ambitions for changing the world.

Favorite quotation?
Well-behaved women seldom make history. — Laurel Thatcher Ulrich

Random fact?
I have a huge extended family.

Help us change the face of angel investing! Pipeline Fellowship has opened a call for applications for its fall 2015 angel investing bootcamps in Albuquerque, Boulder, Denver, Los Angeles, Phoenix, Portland, San Diego, Seattle, San Francisco, Silicon Valley, and Vegas. To apply, click here.

Natalia Oberti Noguera is a member of the DailyWorth Connect program. Read more about the program here.