The Angel Investing Journey: Featuring Elizabeth Crowell

July 02, 2015

Connect Member

Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women.

Did you know that, according to the Center for Venture Research, in 2014, only 26 percent of U.S. angel investors were women (up from 19 percent in 2013)? Pipeline Fellowship is an angel investing bootcamp for women and we're proud to have activated over 100 angels since launching in April 2011.

I love to see where Pipeline Fellowship graduates go after completing the program and have checked in with several alumnae we featured in the past in our “This Is What an Angel Looks Like” interview series to share their updates with the DailyWorth community. Each interview spotlights a different Pipeline Fellowship alumna as she shares her investment progress, inspiration, and advice for both seasoned entrepreneurs and angels-in-training (or sharks-in-training, if you watch Shark Tank).

This month, I’m sharing our interview with Pipeline Fellowship alumna and Bpeace CEO Elizabeth Crowell. Elizabeth has invested in eight startups since completing the angel investing bootcamp, including beauty data startup Poshly, “the world’s smallest laptop charger” developers FINsix, global artisan retailer A Curated World, and Pipeline Fellowship investee Cissé Trading Company. When I asked Elizabeth why she had invested in these companies, she replied, “I invest in people over products/ideas. I look for founders who can lead their team to success.”

Want to learn more about Elizabeth Crowell’s angel investing journey? Take a look at her interview here:

Full name: Elizabeth Crowell

Title: Co-owner

Affiliation: Sterling Place

Twitter handle: @egcrowell

Describe the moment when you decided to become an angel.
When I read the Pipeline Fellowship call for applications in Bloomberg Businessweek at 2 am, in November 2010.

What investments have you made since graduating from the Pipeline Fellowship?
[Among others, I’ve invested in] the female-founded PhilanTech, [as well as] FINsix [developers of “the world’s smallest laptop charger”], DigiWorks (a marketing dashboard that leverages big data and customization trends), IP software TrakLight, Naya (upgrading the breast pump), Contact Fund [and] Impact Investment Partners India Fund.

Range of initial investments?
U.S. $5,000 to U.S. $50,000

What are your investment deal-breakers?
Poor credit history, cockiness, [and] reticence to share information.

What types of companies do you want to invest in?
Women-led, triple bottom line businesses that are either local to NYC or support local businesses.

How has your background played a role in your angel investing?
[I] know from firsthand experience how to bootstrap, pivot, and grow an organization beyond the co-founders.

One piece of advice to an angel-in-training?
Don’t go it alone — leverage others who are in the same boat as well as those who have helped pave the path ahead of you.

One piece of advice to an entrepreneur looking for capital?
Get your personal financial house in order before going after outside capital, and have a good grip on your cash flow and a clear plan of how you will use the capital to grow your business.

What does impact investing mean to you?
When the product or service of the company generates a net positive for the planet and humankind.

Favorite quotation?
“You will always make time for the people and things you love.” — Shelly Lazarus, Chairwoman, Ogilvy & Mather

Random fact?
I survived growing up in a house full of visual artists by playing clarinet and swimming competitively since the age of 8.

Help us change the face of angel investing! Pipeline Fellowship has opened a call for applications for its fall 2015 angel investing bootcamps in Albuquerque, Boulder, Denver, Los Angeles, Phoenix, Portland, San Diego, Seattle, San Francisco, Silicon Valley, and Las Vegas. To apply, click here.

Natalia Oberti Noguera is a member of the DailyWorth Connect program. Read more about the program here.