We actually have to read all that data. And we’re sick of it, too.
So when ING Direct suggested that we partner on a new survey, we jumped at the chance to ask the questions NO ONE else seemed to be asking:
If women aren’t planning for the future… why?
The results of our joint research were startling.
Almost 80% of women say they lack financial savvy about retirement planning (OK, we knew that).
But many women aren’t even taking on the basic questions:
|30% of women have no idea what the main source of their retirement income will be.|
|40% say they “don’t know” what kind of retirement lifestyle they want.|
|47% say they get “most of their knowledge” about retirement from friends, family, the media or popular money experts.|
But here’s the weird part.
When we asked women whether they identified as “modern” or “traditional,” 65% picked traditional. And it’s not a function of age: Nearly half of younger women, ages 18 to 34, also picked traditional.
Interpretation #1: Many women still live in a retro fantasy where they think Someone Else will take care of the future.
Interpretation #2: Women actually have what it takes to plan a secure future—but their lack of confidence prevents them from taking control.
Help us solve this mystery, Nancy Drew. What’s your interpretation?
photo source: bobbyjoefontenot’s shop on etsy