A Big Break for Boomer Start-Ups

DEMO Awards Ceremony
DEMO Awards Ceremony

The start-up world may be dominated by 20-somethings—but if you’re a Boomer in the tech space (or a techie in the Boomer space), you could get a chance to pitch your plan or product to more than 200 venture capitalists and reporters.

AARP is launching [email protected]+, a program to give two entrepreneurs scholarships to DEMO, the Silicon Valley tech conference that’s launched the likes of Java, Symantec and TiVo.

[email protected]+ is the first (and only) DEMO scholarship to focus on the over-50 crowd.

“People over 50 have an advantage because they have experience and knowledge,” says Jody Holtzman, Senior VP of Thought Leadership at AARP. “The investment community should keep an eye out.”


Over 50? You’re automatically eligible for the AARP scholarship if you meet DEMO’s other eligibility requirements.
Under 50? Your idea has to be for a product or service geared toward the wants and needs of people over 50.

Applications are due July 14, and AARP will contact winners by late August. DEMO takes place September 12–14. The prize covers your $18,600 DEMO entry fee, but you pay for travel and accommodations.

Wind up & pitch. Do you have a product you’d like to bring to market?