3 Ways to Optimize Profits

Photo of Tara Gentile

Photo of Tara Gentile

This August, my coaching business generated $32,000 in gross sales$27,000 of which was profit. That’s more than I used to make in a year.

It wasn’t because of a whiz-bang marketing campaign or even a sparkly product launch. Here’s what you can do, whether you’re an entrepreneur or employee:

    • Grow a responsive customer base.
      I send a weekly email to 6,000 readers. The emails aren’t right for everyone—but that’s the point. Over time, my audience has become perfectly aligned with my style and philosophy. So I’m able to create an experience that nurtures them before there’s even an offer to buy.

      It’s taken me two years to discover the power of this approach, and another year to grow my audience to this size. It’s not fast, but it’s oh-so worth it.


    • Create multiple offers and repeat them.
      Maximize your earnings with multiple offers and repeat them, improving them and building excitement—another way to match your product to your audience.

      In August, I ran a course called Website Kick Start for the fourth time, which generated nearly $15,000 in sales. I also made $5,000 from a group coaching program that leveraged more than a full year I’d spent coaching entrepreneurs.

      The other $10,000 came from private coaching and sales of my digital products—regular sources of income for me.


  • Use your network.
    When it comes to my network, I’m not afraid to ask for what I need: that people tweet about a new project, review my products, or give me a referral when I’m the right person for the job. (I can’t wait to return the favors.)

Grow up. How can you strengthen your business or work strategy?

Tara Gentile is a business coach and blogger serving passion-driven entrepreneurs and artists. She’s the author of The Art of Earning, a digital guide.