Rachel Hofstetter

Rachel Hofstetter
Why I’m Starting a Second Business

Why I’m Starting a Second Business

“Focus.”
“Get one thing right.”
“You can be a serial entrepreneur — after you sell your first company.”

All good advice, and mantras of many a startup scene. The fast-paced worlds of tech…

The Entrepreneur’s Guide to the Holidays

The Entrepreneur’s Guide to the Holidays

Balance. It’s a buzzy word. But for many entrepreneurs, the mere thought of balance during the holiday season is stressful in and of itself. Running a business is crazy enough without also striving to see family, cook treats, wrangle…

How to Get 3 Types of Business Partnerships

How to Get 3 Types of Business Partnerships

There’s a secret-sauce mindset that allows you to work smarter, not harder — and the key ingredient is a partnership. In fact, working with others is critical to getting more done. “Don’t go…

The Easy Guide to DIY PR

The Easy Guide to DIY PR

When I left my full-time magazine editing career to launch a business, there was one thing that came surprisingly easy to me: getting press. And that was because after years as an editor, I know how editors really think…

18 Female Entrepreneurs on Startup Life

18 Female Entrepreneurs on Startup Life

Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can put you in the fetal position — or the red. But despite the hard moments, most entrepreneurs…

Advice and Tips for a Networking Lunch Date

Advice and Tips for a Networking Lunch Date

For years, I was an editor at top magazines, which is great training ground for the obvious skills of writing and editing. But over the course of my career, I was also “trained” in the not-so-obvious…

When It’s Time to Slow Down Your Business

When It’s Time to Slow Down Your Business

I was 22, knee-deep in thesis research on a remote Caribbean island, when late one night a new friend asked a question that struck me: “When do you feel most alive?”

A handful of experiences immediately came…

Is It Smart to Co-Lead Your Company?

Is It Smart to Co-Lead Your Company?

I was filling out an application recently when I had to designate my role in the company I co-founded with my husband, Lorne. It should have been an easy-breezy question, but the limited pick-a-title options left…

4 Ways Being Open Can Bring You Success

4 Ways Being Open Can Bring You Success

A few years ago, over one of those casual weekday dinner parties where the wine and candlelight combine to almost make you believe it’s the wee hours of Saturday, my friends and I chanced upon a trail of…

The Benefits of a Great Business Mentor

The Benefits of a Great Business Mentor

I imagine this place called The Startup Forest. Sometimes there are blue skies and sunshine, but other times, it can be dark and scary. There are most definitely paths through the Forest — if only you know how to find…