Rachel Hofstetter

Entrepreneurship, Food

For years, Rachel Hofstetter (@rachelhoffy) was paid to eat and drink as a food editor at places like O, the Oprah Magazine and Reader’s Digest (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to “Cooking Up a Business” (Penguin, 2013), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). She left her formal food editor career to launch guesterly, a software platform that enables anyone to create a custom playbill for life’s special events. Now she shares guesterly with the world and writes about entrepreneurship (and all the cool entrepreneurs who inspire her). And by night, she's combining her two "worlds" of editors and entrepreneurs with the brand new Savor PR School, an insider, A-Z guide to getting great PR.

Why Every Successful Woman Needs a ‘Housewife’

If you’re a high-achieving woman with a career to navigate or business to build, you probably want more hours in the day, more energy, and more money. But what you might need most of all is a “housewife.” It’s so very 1950s, and yet I’d argue the...

The Genius Guide to DIY PR

When I left my full-time magazine editing career to launch a business, there was one thing that came surprisingly easy to me: getting press. And that was because after years as an editor, I know how editors really think, and how to give them...

Why I'm Starting a Second Business — When My First One Is Still a Toddler

“Focus.” “Get one thing right.” “You can be a serial entrepreneur — after you sell your first company.” All good advice, and mantras of many a startup scene. The fast-paced worlds of tech and consumer startups are all about laser focus and fast...

Career Advice From Startup Founders

Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can put you in the fetal position — or the red. But despite the hard moments, most entrepreneurs say they wouldn't...

Disrupt Your Usual Gift Cycle

Ah, gift-giving season: It’s as American as football and apple pie. Or, in the parlance of startups, something so established that it’s ripe for disruption. That’s what I’m doing this year: disrupting my gifting circles and cycles. The same way...

An Entrepreneur’s Guide to the Holidays

Balance. It’s a buzzy word. But for many entrepreneurs, the mere thought of balance during the holiday season is stressful in and of itself. Running a business is crazy enough without also striving to see family, cook treats, wrangle parties and...

Master the Art of the Lunch Date

For years, I was an editor at top magazines, which is great training ground for the obvious skills of writing and editing. But over the course of my career, I was also “trained” in the not-so-obvious art of the perfect lunch date. Done well, a...

Is it Ever Smart to Slow Down Your Business?

I was 22, knee-deep in thesis research on a remote Caribbean island, when late one night a new friend asked a question that struck me: “When do you feel most alive?” A handful of experiences immediately came to mind: running with fire in my feet....

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