Small Business

How to Host a Conference — With No Money

Events have been the core of my career — and have saved my butt more than once. When I was running my first company, an Internet marketing firm, I spent a lot of time sitting in my office losing money. It was cute that I was sending out press...

7 Steps to Turning Your Personal Brand Into a Business

I remember the day I decided to leave my position as the Miami editor of Refinery29. If you’re an on-the-rise online editor, you don’t just leave a job with Refinery29 — especially just a few months after accepting the gig. Some young women would...

6 Email Templates Every Business Owner Needs

Do you ever open your least favorite client’s email, think about punching him, close the email, and then stew about it the rest of the day (without ever responding)? Do you wonder if you’re being too direct? Or not direct enough? You didn’t start...

How and When to Work for Free

Should you ever work for free? NO! ….Except sometimes for nonprofits. And your friends. And when you’re just starting out. And when you’re building your portfolio. So maybe you should work for free a little, right? If you’re even considering...

The Genius Guide to DIY PR

When I left my full-time magazine editing career to launch a business, there was one thing that came surprisingly easy to me: getting press. And that was because after years as an editor, I know how editors really think, and how to give them...

5 Ways to Rebrand Yourself Like Taylor Swift

I’m an adult with a job and responsibilities, yet I’m a Taylor Swift super fan. While some can’t see past her youth or twee blond looks, I see a seriously powerful businesswoman — one we should learn from, not underestimate. Her latest release,...

Why I'm Starting a Second Business — When My First One Is Still a Toddler

“Focus.” “Get one thing right.” “You can be a serial entrepreneur — after you sell your first company.” All good advice, and mantras of many a startup scene. The fast-paced worlds of tech and consumer startups are all about laser focus and fast...

8 Resolutions to Grow Your Business

So many New Year’s resolutions are small (even cruel) rules we set to control our lifestyle and habits. We commit to going to the gym every day or giving up coffee, both of which, in the scheme of things, rarely end up making a difference. It’s...

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