Small Business

Stop Comparing Yourself to the Competition

I’ve had the same group of friends since middle school. We are a pack of 14 — if you can believe that. And it is them I blame for my lack of education on the topic of competition in business, especially when it comes to female rivalry. After I...

4 Ways You’re Killing Your Confidence

Women’s lack of confidence is a major hindrance to our ability to kick ass. A 2014 study that sprawled 48 countries and more than 14,000 participants found a pronounced gap between how men and women assess their abilities — which, of course,...

Your Social Media Strategy — From Facebook to LinkedIn

Many articles (and e-books, and e-courses) out there advocate “dominating” social media. But if you’re managing your personal brand or you’re a freelancer (or biz owner), do you really need to be on every social media platform? And do you need...

How to Convince People to Give You Money

Unless you’re willing to bootstrap your business and fund it yourself, any entrepreneur looking to start a new venture will be on the lookout for investors. You’ll need to find investors who trust you, believe in your vision, and can write the...

How to Host a Conference — With No Money

Events have been the core of my career — and have saved my butt more than once. When I was running my first company, an Internet marketing firm, I spent a lot of time sitting in my office losing money. It was cute that I was sending out press...

7 Steps to Turning Your Personal Brand Into a Business

I remember the day I decided to leave my position as the Miami editor of Refinery29. If you’re an on-the-rise online editor, you don’t just leave a job with Refinery29 — especially just a few months after accepting the gig. Some young women would...

6 Email Templates Every Business Owner Needs

Do you ever open your least favorite client’s email, think about punching him, close the email, and then stew about it the rest of the day (without ever responding)? Do you wonder if you’re being too direct? Or not direct enough? You didn’t start...

How and When to Work for Free

Should you ever work for free? NO! ….Except sometimes for nonprofits. And your friends. And when you’re just starting out. And when you’re building your portfolio. So maybe you should work for free a little, right? If you’re even considering...

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