Small Business

A Guide to Developing Your Marketing Strategy

Chances are you're always looking for ways to market your services to bring in more clients. What business owner isn’t? As a freelance writer, I'm constantly marketing my skills and seeking more connections that can lead to more work. Doing this,...

6 Signs It’s Time to Close Your Business

Starting a business is tough. But, as some owners have experienced, closing up shop can be even tougher. While you may hate to admit it — I know I did — it’s emotional. Cody McLain, the founder of SupportNinja and digital creative agency...

Why Every Successful Woman Needs a ‘Housewife’

If you’re a high-achieving woman with a career to navigate or business to build, you probably want more hours in the day, more energy, and more money. But what you might need most of all is a “housewife.” It’s so very 1950s, and yet I’d argue the...

5 Apps for When You Can’t Afford a Bookkeeper

When I started my own freelance business, the most common advice I received was, “Hire a bookkeeper.” My formal education included exactly zero accounting training, and managing the money side of my business was initially out of my comfort zone....

Stop Comparing Yourself to the Competition

I’ve had the same group of friends since middle school. We are a pack of 14 — if you can believe that. And it is them I blame for my lack of education on the topic of competition in business, especially when it comes to female rivalry. After I...

4 Ways You’re Killing Your Confidence

Women’s lack of confidence is a major hindrance to our ability to kick ass. A 2014 study that sprawled 48 countries and more than 14,000 participants found a pronounced gap between how men and women assess their abilities — which, of course,...

Your Social Media Strategy — From Facebook to LinkedIn

Many articles (and e-books, and e-courses) out there advocate “dominating” social media. But if you’re managing your personal brand or you’re a freelancer (or biz owner), do you really need to be on every social media platform? And do you need...

How to Convince People to Give You Money

Unless you’re willing to bootstrap your business and fund it yourself, any entrepreneur looking to start a new venture will be on the lookout for investors. You’ll need to find investors who trust you, believe in your vision, and can write the...

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